Hankook Tire to Serve as Official Sponsor of 'Ballon d'Or' for Third Consecutive Year
World's Most Prestigious Football Awards Ceremony
Brand Logo to Be Displayed on the Red Carpet and Throughout the Venue
Hankook Tire & Technology (hereinafter Hankook Tire) said on Oct. 20 that it will participate as an official sponsor for the third consecutive year in the 2026 Ballon d'Or, the world's most prestigious football awards ceremony, to be held at the London Palladium Theatre in London, England, on Oct. 26 (local time).
The Ballon d'Or is awarded to the football player who delivered the most outstanding individual performance in the previous season and is considered the highest individual honor a footballer can receive.
This year's ceremony will be held in London for the first time in the award's 70-year history. It also pays tribute to Stanley Matthews, a former England international and the first Ballon d'Or winner in 1956.
Hankook Tire will display the logo of its global integrated brand, Hankook, on the red carpet and in key areas of the venue. It also plans to expand its engagement with football fans around the world through marketing activities across its official global social media channels and other platforms.
A special event for football fans has also been organized. Fans can automatically enter by predicting and voting for this year's men's Ballon d'Or winner on the "Hankook Tire X Ballon d'Or" event page by Oct. 21 (local time). Winners will receive VIP tickets to attend the ceremony as special guests of Hankook Tire, with one accompanying guest, as well as a one-night stay at a premium hotel in London.
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Meanwhile, Hankook Tire is continuing to expand its partnerships across global sporting events and organizations, including the UEFA Europa League, UEFA Europa Conference League, Borussia Dortmund, Al-Ittihad, Al Ain FC, the Qatar Stars League and the 2026 Gulf Cup, raising awareness of its global premium brand.
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