Shinsegae International's MAN ON THE BOON Enters U.S. High-End Concept Store, Targets North American Market

Unveils Fall/Winter 2026 Collection at Just One Eye in Los Angeles
Plans to Enter Department Stores in New York and Canada Next Year

Shinsegae International said on Oct. 20 that its menswear brand MAN ON THE BOON is entering the U.S. market, opening at high-end Los Angeles, California, concept store Just One Eye.

Starting with its Fall/Winter 2026 collection, MAN ON THE BOON will offer around 40 styles locally. It will focus on cashmere and alpaca knitwear and leather outerwear. Key items include a cashmere-blend double-breasted coat and suit, 100% cashmere knitwear, and leather jackets.

Exterior of a Just One Eye store. Shinsegae International.

The collection takes "Winter Sea" in Korea as its theme, reinterpreting the scenery of a cold, rough sea through its materials, textures, and colors. It uses Italian and British flannel, corduroy, and tweed to emphasize classic style and luxurious textures.

MAN ON THE BOON aims to build a local customer base by highlighting its brand identity, which prioritizes materials, craftsmanship, and tailoring over trends.

The company will also expand its North American distribution network. In the Spring/Summer 2027 season, it plans to enter Bergdorf Goodman, a luxury department store in New York, and Holt Renfrew in Canada.

A Shinsegae International spokesperson said, "We will introduce MAN ON THE BOON's distinctive, refined designs and product planning capabilities to U.S. customers and showcase the diverse appeal of Korean menswear. We will expand our global retail partnerships in line with the brand's direction and broaden the foundation for growth in overseas markets."

This content was produced with the assistance of AI translation services.