Kim Jaewon Appointed Ambassador for 'World Webtoon Festival'

December 2-6 around COEX
Exhibitions, pop-ups and stage programs will be held

Actor Kim Jaewon will serve as an ambassador for this year's World Webtoon Festival. The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on October 20 that they had appointed Kim as an official ambassador for the festival, which will be held around COEX in Seoul from December 2 to 6.

Kim Jaewon

Now in its third year, the festival is a global celebration bringing together webtoons and creators from Korea and abroad, along with fans. Exhibitions, hands-on activities and stage programs will be held in COEX Hall B, while webtoon exhibitions and merchandise pop-up stores will operate around COEX Mall.

Kim, who played Shin Soon-rok in the webtoon-based drama "Yumi's Cells Season 3," will appear in the festival's official promotional video, which features the slogan "Ready, Set, Scroll!" The video depicts him entering the world of webtoons on a mobile screen and becoming the protagonist of several works.

During the festival, he will visit exhibitions and pop-up stores and appear on stage. Drawing on his experience in webtoon-based dramas, he will discuss the intersection of webtoons and video content and introduce a campaign to stamp out illegal distribution. He will also take part in a dubbing show with voice actor Nam Dohyeong.

This content was produced with the assistance of AI translation services.