Ohouse Keeps Expanding Its Offline Presence... "Will Continue to Increase Investment"

Plans to Open a Large Offline Store in Bundang in the First Half of Next Year
Recently Opened Its Second Interior Lounge in Mok-dong

Ohouse is actively expanding its offline presence. After opening a showroom in a standalone building in Bukchon, Seoul, in July last year, it went on to open interior-focused lounges in Pangyo, Seongnam, Gyeonggi Province, and Mok-dong, Seoul, this year. The strategy is to connect online customers with purchases and construction contracts to maximize revenue. Ohouse plans to continue investing, including preparing to open a large store in Bundang-gu, Seongnam, Gyeonggi Province, in the first half of next year. The store will bring together the concepts of all its offline spaces to date while offering new services.

According to industry sources on October 20, Bucketplace, the operator of Ohouse, is pursuing plans to open a large store in the Seoul metropolitan area in the first half of next year as part of its offline business expansion. The site under consideration is the former location of Homeplus Bundang Ori. The lease is reportedly in its final stages, with the contract expected to be finalized next month. After interior work and other preparations, the store is expected to open in the first half of next year.

The offline hub is drawing attention because it could bring Ohouse's businesses together in one place, from displaying and selling furniture and interior products to handling contracts. Last year, Ohouse opened its first permanent offline showroom in Bukchon, Seoul, where it has changed the content on each floor and operated the space as a meeting point for brands and customers. In October last year, it also opened a store in Pangyo for its in-house kitchen installation brand, Ohouse Kitchen. In March this year, it opened a lounge in Pangyo offering interior materials and installation consultations. These spaces provide customers with an opportunity to see products in person in categories such as furniture and building materials, where it can be difficult to make a decision online alone. More recently, Ohouse opened its second interior lounge in Mok-dong, Yangcheon-gu, Seoul.

While the showroom focuses on letting customers see in person the furniture they selected online and try out arrangements based on their home's floor plan, the interior lounge is designed as a place where customers can view and compare interior materials, kitchens, and bathrooms that are difficult to choose online, and receive consultations. The large store in Bundang is expected to combine the functions of the showroom and lounge, which have been separate until now, and to be designed so it can expand into other areas. It will be a one-stop destination for everything related to changes in the home, from buying furniture to interior renovations and moving.

An industry source said, "Many brands have good products to sell online but lack the resources to open offline stores, while consumers still want to see items such as furniture in person before buying them. Large offline stores operated by platforms could be a way to address these challenges."

This content was produced with the assistance of AI translation services.