Chai Communication Wins Gold and Silver at 20th Sci-Tech Innovation Award for Three In-House AI Solutions

Advertising production platform CHACHA Studio and work automation solution CHACHA Works win gold awards
AI search solution CHACHA GEO wins silver... Recognition for achievements in AI-driven marketing transformation

CHACHA Agent

Chai Communication, an AI-based digital marketing company, said on October 20 that it had won two gold awards and one silver award at the 20th Sci-Tech Innovation Award with its self-developed CHACHA series of AI marketing solutions.

The Sci-Tech Innovation Award, hosted by the Korea Information Science Promotion Association and sponsored by the Ministry of Science and ICT and others, recognizes innovative achievements by companies, institutions, and organizations using science, technology, and AI. This year, a panel of experts from industry, academia, and research selected a total of 19 award-winning projects.

All three solutions Chai submitted this year—CHACHA Studio, CHACHA Works, and CHACHA GEO—were named winners. The awards recognized the competitiveness of Chai’s proprietary AI technology, applied across marketing activities including ad production, work automation, and AI search optimization, as well as its practical results.

The award-winning CHACHA series comprises solutions that support various marketing processes, from advertising content production and data analysis to adapting to AI search.

CHACHA Studio won gold in the Content & Marketing category of the AI Lifestyle & Experience Service Innovation division. It is an AI advertising production platform that generates ad banners based on prompts and automatically adapts them to the specifications of different media. Adopted for actual advertising production, it reduces repetitive work and allows planners and designers to focus on developing ideas and testing a range of ad creatives.

CHACHA Works won gold in the Enterprise & Work Automation category of the AI Industrial Innovation division. It is an AI agent-based work automation platform that automates repetitive tasks such as collecting and validating marketing data, preparing reports, and sending notifications. By deriving insights from collected data and supporting analysis and follow-up actions through an AI chatbot, it helps practitioners focus on performance analysis and strategic decision-making rather than compiling materials.

CHACHA GEO won silver in the Content & Marketing category of the AI Lifestyle & Experience Service Innovation division. It is a generative engine optimization (GEO) monitoring solution that measures how often a brand is mentioned or its content cited in responses from major AI platforms. It assesses content from the perspectives of search engine optimization (SEO) and GEO, and recommends ways to improve it, helping brands develop content and communication strategies suited to the AI search environment.

CHACHA GEO is distinguished from the other two solutions in particular by offering content analysis capabilities that help brands adapt to generative AI search alongside traditional search engine optimization.

As global technology giants race to launch AI search services, signaling a fundamental shift in how brands gain visibility, Chai’s efforts to proactively develop the GEO market and establish a technological advantage are expected to raise the competitiveness of the domestic marketing industry as a whole.

Chai plans to improve production and operational efficiency and profitability, and to develop its AI business into a new growth engine by enhancing and expanding the application of the CHACHA series. It also plans to target the domestic GEO market with CHACHA GEO at its core and expand into AI search-based marketing.

A Chai representative said, "This award is meaningful because it recognizes the results our proprietary AI technology has achieved in real-world marketing. We will enhance our solutions to improve our clients’ performance and strengthen the foundations for growth in our AI marketing business."

This content was produced with the assistance of AI translation services.