[Today's New Product] "20% More Chocolate Balls"... Baskin-Robbins Revamps 'Mom Is an Alien' for 40th Anniversary

Baskin-Robbins Launches Four Reimagined Ice Cream Flavors and Two Ice Cream Cakes

BR Korea-operated Baskin-Robbins announced on the 19th that it will introduce four ice cream flavors and two ice cream cakes reimagining popular products, including “Mom Is an Alien,” to mark the 40th anniversary of its entry into Korea.

Baskin-Robbins, operated by BR Korea, announced on the 19th that it will launch four ice cream flavors and two ice cream cakes reimagining popular products, including "Mom Is an Alien," to mark its 40th anniversary in Korea. Photo provided by BR Korea.

Baskin-Robbins will introduce four ice cream flavors inspired by popular products—Mom Is an Alien, I Am, Sam, Banana Split, and Pralines & Cream—and two ice cream cakes, Incredible What You Want and Double Chocolate Blossom.

For its signature flavor, “Mom Is an Alien,” Baskin-Robbins will increase the amount of chocolate balls, a key ingredient, by 20% compared with the current product. The flavor has been renewed to mark the 40th anniversary, and the version with more chocolate balls will continue to be sold.

Another reimagined flavor, “I Am, Sam,” combines a macadamia flavor with macadamia brownie balls. “Banana Split” features banana and strawberry ice cream with toppings, while “Pralines & Cream,” an early flavor sold at the Myeongdong store, the company’s first company-owned store in Korea, when it opened in 1986, combines praline pecans and caramel.

The “Incredible What You Want” ice cream cake is based on the Incredible cake, launched in 1997, and features multiple flavors and chocolate drizzle decorations. “Double Chocolate Blossom” is based on a cake launched in 2008 and highlights its three-dimensional ice cream piping decoration and chocolate flavor.

The three ice cream flavors, excluding Mom Is an Alien, and the two ice cream cakes will be sold for a limited time, while supplies last.

In partnership with Naver Pay, Baskin-Robbins will run a promotion from October 20 to 23, offering customers up to 70% off Family-size ice cream for four days. Customers can receive the benefit by using coupons issued on a first-come, first-served basis through the Naver Pay app. The offer is available when paying with Naver Pay QR. One coupon offering a 70% benefit and one offering a 40% benefit will be provided; each customer may receive and use each type of coupon once.

A Baskin-Robbins representative said, “We will offer a variety of experiences so that the cherished memories of the past 40 years can lead to new joys in the years ahead.”

This content was produced with the assistance of AI translation services.