Hyundai Motor Unveils 'Avante N Monochrome,' Focused on the Essence of High Performance

Available in two colors: Black and Performance Blue
Features exclusive forged wheels, Alcantara and carbon fiber elements

Hyundai Motor Company's high-performance brand N announced on Oct. 19 that it will unveil the Avante N Monochrome, a special model of its compact sports sedan, the Avante N.

Monochrome refers to a style expressed using a single color or shades from the same color family. The Avante N Monochrome stands out for emphasizing the dynamic character of a high-performance vehicle by toning down the existing model's vivid colors and decorative elements and using a predominantly monochromatic design inside and out.

Avante N Monochrome Black (left) and Performance Blue (right) models. Hyundai Motor Company

The exterior is available in two colors: Black and Performance Blue. Exclusive forged wheels, monochromatic front and rear bumpers, brake calipers, and steering-wheel buttons create a more cohesive design. Alcantara is used on interior elements such as the steering wheel, while carbon fiber is used on some exterior parts, including the side mirrors, to highlight the high-performance model's distinctive character.

Hyundai Motor said it designed the model to let drivers focus on driving performance and the pleasure of driving by expressing the high-performance heritage that the Avante N has built up in motorsports and other areas through a restrained design.

The Avante N Monochrome will launch in Korea on Oct. 29 and will subsequently be introduced to global markets.

Hyundai Motor will also expand opportunities for customers to see the actual vehicle and engage with the brand. The company will display the Avante N Monochrome at the Hyundai N Festival, which will be held at Everland Speedway from Oct. 31 to Nov. 1. It will then operate pop-up stores at Shinsegae Department Store in Seoul starting Nov. 5 and at Shinsegae Department Store in Daegu starting Nov. 13.

Park Junwoo, head of Hyundai Motor's N Management Office and an executive director, said, "The Monochrome was born from hearing customers say they wanted to experience the Avante N's high-performance heritage in a more restrained form. By toning down the flashiness and adding refined details, the model will let drivers focus on the pure pleasure of driving."

This content was produced with the assistance of AI translation services.