Popomong Launches 'Instant-Clumping Casa Tofu' Cat Litter

96% clumping rate, 0.3% dust rate
Made with plant-based materials and designed to be unscented

KleanNara said on October 19 that Popomong, its pet-care brand, has launched a new product, "Instant-Clumping Casa Tofu Cat Litter (6 L)."

Popomong’s “Instant-Clumping Casa Tofu” cat litter. Kleannara.

As the number of households with cats in South Korea grows, the cat litter market is estimated to have reached approximately 140 billion won. Tofu litter made from plant-based materials such as soybean pulp is drawing attention because it is lightweight and less prone to tracking.

Popomong's "Instant-Clumping Casa Tofu Cat Litter" is a hybrid tofu litter made from plant-based materials, including soybean pulp, corn and cassava starch, with cassava blended in at an optimized ratio.

The litter has a particle size of 1.5 mm and clumps firmly as soon as it comes into contact with urine. It allows for clean disposal by reducing the likelihood that soiled litter will crumble easily or stick to the bottom of the litter box. Product testing confirmed a clumping rate of 96%.

Tests targeting major sources of odor, including cat urine, showed that the product has a deodorizing performance of 99.1%. Its dust rate was kept at around 0.3%. Safety testing through the CTI testing institute confirmed that no hazardous substances, including formaldehyde and aflatoxins, were detected. The product is unscented, designed with scent-sensitive cats in mind, and made only with plant-based materials without artificial fragrances, reducing exposure to unnecessary scents.

Popomong's existing "99.6% Casa Bento Cat Litter" combines bentonite with cassava and activated charcoal to improve clumping and deodorizing performance. The new product, by contrast, adds cassava to plant-based materials to achieve fine particles, fast clumping and an unscented design. By establishing a two-track lineup spanning mineral-based bentonite and plant-based tofu litter, Popomong has broadened its selection.

A Popomong representative said, "When choosing litter, cat owners carefully consider a range of factors beyond the ingredients, including particle texture, clumping and deodorizing performance." The representative added, "This new product is made with plant-based materials and enhances ease of use with fine particles, fast clumping and deodorizing performance."

This content was produced with the assistance of AI translation services.