K-Beauty Reimagined in a 1,000-Year Capital... CJ Olive Young Opens 'Gyeongju Silla Branch'

Two floors and 135 pyeong across from Gyeongju Express Bus Terminal
Rest areas and a tea-sampling zone reflect the trend toward immersive travel experiences

CJ Olive Young said on October 19 that it had opened a regionally themed store, Olive Young Gyeongju Silla Branch, in Gyeongju, North Gyeongsang Province.

Located across from Gyeongju Express Bus Terminal, Olive Young Gyeongju Silla Branch is the largest store in Gyeongju, spanning two floors and approximately 135 pyeong of sales floor space. Its exterior is designed in the hanok style to blend in with the streetscape of Gyeongju. The interior adds to the city’s distinctive atmosphere with decor inspired by Silla artifacts.

Provided by CJ Olive Young.

The Gyeongju Silla Branch was designed as a healing space that offers a sense of relaxation and respite. Rather than adding more display stands, the store has benches and terraces on and around its first and second floors to provide ample space for customers to rest. The first floor features a tea-sampling zone where customers can smell and purchase tea, as well as a guestbook where they can freely write down their concerns.

The store is also equipped with self-service beauty devices so visitors from Korea and abroad can experience K-beauty. The Face, Scalp and Colorfit devices allow customers to assess their skin condition and other features themselves.

Works that reinterpret Silla clay figurines in Olive Young’s distinctive style are displayed throughout the store, creating an atmosphere reminiscent of an exhibition hall. The first-floor merchandise zone features Olive Young merchandise, along with K-goods available only at the Gyeongju Silla Branch, including key rings and magnets inspired by Gyeongju cultural landmarks such as Seokguram Grotto and Cheomseongdae.

After opening its hanok-themed Gyeongju Hwangnam Branch on Hwangnidan-gil in 2024, Olive Young has now opened the Gyeongju Silla Branch, creating a network of specialized stores that spans Hwangnidan-gil and the area around the express bus terminal.

An Olive Young representative said, "The Gyeongju Silla Branch was designed to let domestic and international travelers enjoy a relaxing visit and experience K-beauty with all five senses amid Gyeongju’s distinctive atmosphere, where history and modernity coexist. We will continue to enhance the in-store experience so that K-beauty can be enjoyed as an appealing tourism attraction, while expanding stores that reflect the character of each region and growing together with local communities."

This content was produced with the assistance of AI translation services.