Dongwha Pharm Launches 'Soda Hwal Lemon Lime' Zero-Sugar Carbonated Drink

OH MY GIRL's Mimi Named Brand Ambassador

Dongwha Pharm is expanding the lineup of its zero-sugar carbonated drink, Soda Hwal, and launching a full-scale brand marketing campaign.

Campaign image for the Meokchwihalso Sodahwal campaign featuring Mimi of OH MY GIRL. Dongwha Pharmaceutical.

On October 19, Dongwha Pharm announced the launch of Soda Hwal Lemon Lime, a new product from its zero-sugar carbonated drink brand, Soda Hwal. After sales of Soda Hwal Refreshing Plum Flavor, launched last May, recently surpassed 4 million bottles, Dongwha Pharm added a lemon-lime flavor to give consumers more choices.

The new product contains lemon juice and lime concentrate, combining the fresh taste of lemon with the refreshing sensation of lime. Its clean, crisp taste pairs well with greasy or spicy foods, and it can be enjoyed as a light drink during or after a meal.

Alongside the product launch, Dongwha Pharm is rolling out the "Meokchwihaeso Soda Hwal" campaign. The company has appointed Mimi of OH MY GIRL as its brand ambassador. Mimi will showcase the appeal of enjoying Soda Hwal with food through YouTube mukbang content and short-form videos. The company will also broaden its engagement with consumers through online and offline marketing, including food truck events and collaborative content for the "Meokchwihaeso Committee" featuring mukbang influencers.

A Dongwha Pharm official said, "Since its launch, Soda Hwal has continued to win consumers' love, and we have been expanding the product lineup. Through the Meokchwihaeso Soda Hwal campaign, we will continue to connect with consumers as a zero-sugar carbonated drink to enjoy with delicious food."

This content was produced with the assistance of AI translation services.