Musinsa to Run 'Y-3' Pop-Up at Busan's Centum City Through March Next Year

Second pop-up following April's event on the second floor of Centum City

Showcases collaboration collection with artist "Chito"

Musinsa said on October 19 that it had opened a pop-up store for Y-3, the sportswear brand for which it handles offline distribution in South Korea, on the fifth floor of Shinsegae Department Store Centum City in Busan. This is the brand's second pop-up at the department store, following one held there in April this year, and it will operate for five months, through March next year.

Y-3 is a brand launched through a collaboration between Japanese fashion designer Yohji Yamamoto and Adidas that began in 2002. Musinsa signed a partnership with Y-3 in June last year to handle its offline distribution in South Korea, and opened the brand's first official store in the country at The Hyundai Seoul in August of the same year.

Provided by Musinsa.

The store will sell clothing and shoes, as well as the brand's running collection and products from its collaboration with Chito, an artist from Seattle, U.S. Graphics featuring Chito's graffiti and airbrush techniques have been incorporated into Y-3 apparel. Prices range from 50,000 won to 3 million won.

Through October 31, Musinsa will give Y-3 gym bags to the first 40 customers who spend at least 300,000 won.

A Musinsa representative said, "After seeing the strong customer interest in Y-3 at our pop-up in Busan this April, we decided to open another one at Centum City. Drawing on our distribution expertise built in the domestic market, we will continue to serve as a reliable partner, helping global brands connect with customers in more regions beyond the Seoul metropolitan area."

This content was produced with the assistance of AI translation services.