[Today's New Products] Emart24 Teams Up with Webtoon 'The Remarried Empress' on Convenience Foods and Desserts

Discounts offered to mark the launch of the collaboration products
A "The Remarried Empress" pop-up zone opens at Trend Lab Seongsu

Emart24 said on October 19 that it will launch seven convenience foods and desserts this month in collaboration with Naver Webtoon's "The Remarried Empress." The products reflect the story of the work, which is set in an imperial court, and their packaging features its characters and imagery. "The Remarried Empress" is a drama of emotions and power that unfolds after Empress Navier is told by Emperor Sovieshu that he wants a divorce, and she makes remarriage to Prince Heinrey of the Western Kingdom a condition.

The collaboration products are Mushroom Cream Pasta (4,300 won), Secret Twist Egg Sandwich (4,200 won), Royal Milk Tea One Cup (2,000 won), White Chocolate-Coated Old-Fashioned Donut (2,400 won), Salty Caramel Mochi Roll (3,900 won), two-piece macarons (2,900 won), and Imperial Chocolate Crepe Cake (3,600 won).

An emart24 model introduces convenience meals created in collaboration with Naver Webtoon's "The Remarried Empress." Photo courtesy of emart24.

Customers who pay with Hyundai Card or Woori Card, or with KakaoPay points or money, will receive a 30% discount through October 31. At Trend Lab Seongsu in Seongdong-gu, Seoul, a pop-up space themed around "The Remarried Empress" will run from October 17 to November 16.

This is Emart24's first intellectual property (IP) collaboration since it signed a business agreement with the Korea Creative Content Agency in July. The two organizations agreed to work together on developing products using IP from domestic content companies and expanding distribution networks.

Emart24 previously launched character products from "Bread Barbershop" in August, followed by five convenience foods created in collaboration with Com2uS's game "Zeus: God of Pride" in September.

An Emart24 representative said, "Products based on popular content IP are meaningful because they let customers enjoy familiar content in new ways and can increase interest in the products. Starting with this collaboration, we plan to continue introducing products that use a variety of domestic content IP supported by the Korea Creative Content Agency."

This content was produced with the assistance of AI translation services.