Sung Sikyung Bibimbap Sales Top 500,000; 7-Eleven Launches "Honey Napa Cabbage and Pork Bibimbap"

Sikyung Pick Bibimbap Ranks No. 1 in Overall Lunchbox Sales
Delivery Sales Rise 65%; Follow-Up Lunchbox Launched

7-Eleven said on October 19 that it will launch “Honey Napa Cabbage and Pork Bibimbap,” the latest in its Sikyung Pick lunchbox series, on October 21. The dish features locally grown seasonal napa cabbage and spicy stir-fried pork, topped with a total of seven ingredients, including carrots, shiitake mushrooms and bean sprouts, and served with sun-dried chili paste and sesame oil.

The rice uses technology that helps prevent it from hardening during refrigeration and retain moisture. 7-Eleven said it reduced the microwave cooking time by about 70% compared with its previous products while maintaining a moist texture.

A 7-Eleven model introduces Sung Sikyung's Pick Bibimbap. Photo courtesy of 7-Eleven.

According to 7-Eleven, its “Sikyung Pick Bibimbap” series, developed in collaboration with singer Sung Si-kyung, has sold more than 500,000 units. The series launched on September 2, and its signature product, “Jeonju-Style Beef Bibimbap,” has remained 7-Eleven’s top-selling lunchbox since its launch.

The products are also popular through delivery and pickup services. During this period, lunchbox delivery sales rose 65% from the same period last year. The pickup service’s top three sellers were Jeonju-Style Beef Bibimbap, Secret Soy Sauce Autumn Radish Bibimbap and Secret Gangdoenjang Bulgogi Bibimbap, in that order.

Meanwhile, from October 21 to 27, customers who purchase Honey Napa Cabbage and Pork Bibimbap or Jeonju-Style Beef Bibimbap will receive a Yukgaejang Bowl Noodle Soup for free. Through October 31, customers who pay for any of the four Sikyung Pick bibimbap varieties with KakaoPay Money will receive a 25% discount.

This content was produced with the assistance of AI translation services.