Baropharm Launches 'BaroMD,' an Online Mall for Hospitals and Clinics, Targets Medical Institution Market View original image

Pharmacy AX platform company Baropharm is expanding its service offerings by launching a medication-ordering platform for hospitals and clinics.


Baropharm announced on October 19 that it had launched BaroMD, an online mall exclusively for hospitals and clinics. BaroMD is a platform designed to let hospitals and clinics order medicines and various products needed for patient care and operations in one place, while managing their transaction records in a single system.


The platform carries prescription drugs, quasi-drugs and various supplies used in hospitals, allowing orders previously spread across multiple vendors to be handled through a single online mall. It focuses on improving convenience by bringing medical institutions’ purchasing activities together online.


Baropharm has steadily enhanced its medication-ordering and distribution services, which have so far focused on pharmacies. It operates a pharmacy platform used by more than 90% of pharmacies nationwide and plans to expand into the hospital and clinic market by drawing on the pharmaceutical data and experience in distribution and service operations it has accumulated.


Baropharm said BaroMD was built specifically with medical institutions’ purchasing environments in mind, rather than being a simple extension of its pharmacy platform to hospitals and clinics. Drawing on its knowledge of medicines and distribution experience, the company aims to provide an online mall exclusively for hospitals and clinics that medical professionals can trust and use with confidence.


The service is available to hospitals and clinics registered as healthcare institutions. Users can access the service after completing a verification process for their medical institution, and a dedicated customer service center is available to respond to inquiries that arise during use.


With the launch of this service, Baropharm plans to expand its platform business beyond pharmacies to hospitals and clinics, broadening its scope into a healthcare platform serving medical institutions across the board.


A Baropharm representative said, "Baropharm has built up experience in medication ordering and distribution as it has worked to address challenges faced by pharmacies. BaroMD is the first step in extending that experience beyond pharmacies to doctors, hospitals and clinics."



The representative added, "We will create an environment where medicines can be ordered more easily and conveniently wherever they are needed, and continue expanding our services as a healthcare platform serving both pharmacies and hospitals and clinics."


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