[Today's New Product] "Targeting the Global K-Snack Market"... CJ CheilJedang's 'Bibigo Canned Seaweed'

Two varieties: Bibigo Chosari Gopchang Gim and Bibigo Imjado Gopchang Gim

CJ CheilJedang announced on October 19 that it will launch Bibigo Canned Seaweed, designed for greater convenience and easier storage.

The new product comes in two varieties: Bibigo Chosari Gopchang Gim and Bibigo Imjado Gopchang Gim. Made with high-quality gopchang gim seaweed harvested only during the first harvest of early winter each year, the products are thick and have a crisp, crunchy texture, along with a subtle sweetness and fragrant aroma.

CJ CheilJedang said on the 19th that it will launch Bibigo Canned Gim, a new product designed for greater convenience and easier storage. Courtesy of CJ CheilJedang.

The products come in airtight cans. CJ CheilJedang said it had responded to strong market demand for premium and small-packaged seaweed products. The canned seaweed market has grown at an average annual rate of 47% over the past three years, according to Nielsen, while sales of premium seaweed gift sets for this year's Chuseok rose by more than 50% year over year.

Sales have begun through major online channels, including the official CJ The Market mall, Coupang, and Naver Brand Store. The company plans to expand distribution to hypermarkets and convenience stores.

The company also plans to increase opportunities to engage with global consumers by stepping up sampling events and on-site marketing at major hypermarket locations popular with foreign tourists. Coupang will run an "This Month's New Products" promotion through November 15, while the official CJ The Market mall will launch its promotion on October 19.

This content was produced with the assistance of AI translation services.