Seoul Dairy Consolidates Whole-Ingredient Soy Milk Products Under Seoul Soy Milk Brand

Consolidating existing soy milk products previously managed under separate brands
Organizing product lines by ingredient, including Original, Black, and Grain
Phased packaging revamps and new product launches
Strengthening brand competitiveness and improving consumer convenience

Seoul Dairy Cooperative announced on October 19 that it would consolidate its independently operated soy milk brands under the name Seoul Soy Milk to strengthen its competitiveness in soy milk made with whole ingredients.

Under the consolidation, existing soy milk products such as Wondu-Mil Plus, Soy Master, Black Soybean, and Oat & Walnut will be sold under the Seoul Soy Milk brand. Along with the brand consolidation, the company will organize its product lines by ingredient and pursue a strategy to strengthen the brand's competitiveness, including a phased packaging revamp and the launch of new products.

Product lineup of Seoul Duyu, Seoul Milk Cooperative's integrated soy milk brand. Photo provided by Seoul Milk.

The Black and Grain lines will be revamped in phases. The Black line includes Seoul Soy Milk Black Sesame & Black Yak-Kong and Seoul Soy Milk High-Calcium Black Soybean & Black Sesame. The Grain line consists of Seoul Soy Milk Black Soybean, Walnut & Almond and Seoul Soy Milk High-Calcium Black Soybean, Oat & Walnut.

The Original line will also be gradually revamped, with new products to be launched. Soy Master, a low-sugar soy milk that is not sweet and has a clean taste while providing plenty of calcium, will be relaunched as Seoul Soy Milk High-Calcium Low-Sugar Plain. The existing Wondu-Mil Plus Soy Milk, which adds plenty of calcium to the rich, mild, natural taste of soybeans, is also being prepared for a relaunch as Seoul Soy Milk High-Calcium Plain. In addition, the company plans to launch Seoul Soy Milk Plain next month, a new product made with 100% soy milk extract that delivers the rich taste of soybeans without additives.

Kim Jongpyo, head of the dairy beverage marketing team at Seoul Dairy Cooperative, said, "We are launching Seoul Soy Milk as a unified soy milk brand so consumers can enjoy Seoul Dairy's wide range of soy milk products, which offer both taste and nutrition, in a more intuitive and convenient way. We are strengthening the brand's competitiveness through various changes, from revamping the packaging of existing products to launching new ones, and hope consumers will take an interest in the upgraded Seoul Soy Milk."

This content was produced with the assistance of AI translation services.