"Make Your Own Whopper"... Burger King Opens 'Flame Lab' in Ikseon-dong

"Make Your Own Whopper" with "Habit Your Way," starting on the 29th
Choose your own sauces and toppings; advance reservations now open

Burger King announced on the 19th that it had officially opened Flame Lab, a research and development (R&D) space for products such as hamburgers, in Ikseon-dong, Jongno-gu, Seoul.

Flame Lab will serve as an R&D space for developing new menu items and improving the quality of existing products, as well as a place to share brand experiences and connect with customers.

Burger King announced on the 19th that it will officially open Flame Lab, a research and development space for products such as hamburgers, in Ikseon-dong, Jongno-gu, Seoul. Photo courtesy of Burger King.

Burger King will begin taking reservations today for “Have It Your Way,” a customer experience program at Flame Lab that starts on October 29. In the program, customers choose and assemble ingredients to create “My Own Whopper.” They select sauces and toppings to suit their preferences, write a personalized recipe, and then make a Whopper using ingredients prepared to their specifications.

Burger King also plans to offer a “Lab Tour” program, where visitors can explore key areas of Flame Lab where products are developed and learn how Whoppers are made. Scheduled to open next month, the program will let visitors explore and sample the components of a Whopper, including its vegetables, patty, bun, and sauce, in different areas.

A Burger King representative said, “Flame Lab is a place where R&D for better taste meets customer experience. We plan to operate Flame Lab so that customers can gain a deeper understanding of and enjoy Burger King’s taste and brand.”

This content was produced with the assistance of AI translation services.