Shinsegae's 'SSG Day' Sale Starts Oct. 30: Korean Beef Half Price, Fashion Up to 70% Off

16 “Master Signature” items, from food to cult wine and furniture
Limited-edition alcoholic beverages on offer; ad campaign launches October 19

Shinsegae Group said on October 18 that it will hold its SSG Day sale for 10 days, from October 30 to November 8. Now in its seventh year, the event will involve 18 major affiliates, including E-Mart and Shinsegae Department Store. Korean beef will be sold at half price, while fashion and beauty products will be discounted by up to 70%.

For this event, Shinsegae Group selected 16 signature products, prepared six months to a year in advance, as “Master Signature” items. E-Mart will offer “Half-Price Korean Beef,” planned with Korean beef farms six months ago. Regular Korean beef will be discounted by 50%, and branded Korean beef by up to 50%.

Courtesy of Shinsegae Group.

Limited-edition alcoholic beverages will also be available. E-Mart will sell the “GlenAllachie 16-Year-Old Korea Exclusive Limited Edition,” featuring a design inspired by a royal dragon robe, for 199,800 won. Shinsegae L&B will exclusively launch “Founder’s Pass” from Napa Valley winery Shafer in the United States for 99,000 won. Shinsegae Department Store will offer Adidas “Galaxy Run” running shoes at a special price, while Josun Hotels & Resorts will discount its “The Josun Hotel Diffuser Collection” by 30%.

Shinsegae Department Store will hold an online sale on Nike and Adidas products. Shinsegae Live Shopping and Shinsegae International will discount popular fashion and beauty products by up to 70%. Shinsegae Duty Free will offer discounts of up to 70% on beauty, fashion and alcoholic beverage products, including Lancôme, and up to 60% on select luxury brands, including Tory Burch. Shinsegae Casa will sell fabric sofas, leather beds and other products at discounts of up to 50%.

Before the main event, the SSG.COM app and website will host the “Master Signature 369 Voting Event,” where customers can vote for the signature products they are most looking forward to. The more often customers log in and vote, the greater the benefits. Customers can earn points by checking the event schedule on the Shinsegae Point app.

In partnership with Agoda, WeChat Pay and Xiaohongshu, among others, the group will provide event information and vouchers as customers search for travel information and use accommodation and payment services. Advertisements featuring actor Ha Jungwoo and others will be released on Shinsegae Group’s official YouTube and Instagram accounts starting October 19.

Shinsegae Group will also launch an advertising campaign on October 19. Its central message, “Please Don’t Come,” uses a bold, counterintuitive approach. The campaign will be released through Shinsegae Group’s official social media accounts, including YouTube and Instagram. It will feature Ha Jungwoo and other distinctive scene-stealing actors.

A Shinsegae Group representative said, “We have prepared this year’s SSG Day to live up to its reputation as a national shopping festival. We hope many customers will join the 10-day shopping festival and find products at exceptional prices that genuinely help offset the high cost of living.”

This content was produced with the assistance of AI translation services.