Zara CEO Also Takes Part... Lotte Department Store Holds '2026 Style Run'

Running event held for the eighth time, with 40,000 participants to date
Capacity increased by 1,000 this year; tickets sold out in 3 hours and 30 minutes

Lotte Department Store said on October 18 that it held the "2026 Style Run" running event around Lotte World Tower in Jamsil, Seoul. A total of 7,000 people took part, including Jeong Hyeon-seok, CEO of Lotte Department Store, and Oscar Garcia Maceiras, CEO of Inditex, the operator of Zara.

Style Run, co-hosted by Lotte Department Store and Songpa-gu, began in 2017 and was held for the eighth time this year. About 40,000 people had participated in the event cumulatively through last year. This year, the number of available spots increased by 1,000 from last year, but tickets sold out within three and a half hours of going on sale.

Participants take part in the 2026 Style Run at Jamsil Lotte World Mall in Sincheon-dong, Songpa-gu, Seoul. Photo courtesy of Lotte Department Store.

This year's event was held in collaboration with Zara's sportswear line, Zara Athletics. Participants received five co-branded items: a T-shirt, running cap, socks, bag, and bandana. Knee pads, water bottles, and massage balls were also included in the event merchandise.

The race followed an urban course starting at World Park at Lotte World Tower and passing through Songpa-daero and Seokchon Lake. Participants chose to run either 5 km or 10 km, according to their ability. A sports challenge event called "Day Out" was also held from October 15 to 17 as a pre-event.

"Despite expanding the scale of this year's Style Run, tickets sold out quickly, confirming customers' strong interest in running culture," said Moon Hye-jin, head of the Retail Entertainment Team at Lotte Department Store. "We will continue to offer customers new experiences through collaborations with various brands and differentiated sports content, and develop Lotte Town Jamsil into a leading running and sports destination."

This content was produced with the assistance of AI translation services.