More than 17,000 Employees and Family Members in Seoul and Busan

Employees with Multiple Children and Families of Athletes on Lotte's Disability Sports Teams Also Invited

An amusement park was transformed into a space for Lotte employees and their families. Lotte's family event, which began in Seoul, expanded to Busan this year. More than 2,000 employees and family members gathered at Lotte World Adventure Busan.


Lotte announced on October 18 that it had held the second Lotte Love Family Festival on October 16 in collaboration with the Lotte Group Labor Union Council. More than 17,000 employees and family members took part in the event, which was held simultaneously in Seoul and Busan.


In Busan, families crowded the venue, waiting to enter even before it opened. Participants enjoyed the day on the rides. Long lines formed for Giant Revolution, which opened on October 8.

At the Lotte Family Festival.

At the Lotte Family Festival.

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There were also activities such as performances, raffles and writing messages of hope. Participants also had the chance to take photos with Lotte characters, including Lotty, Lorry and Bellygom. A large screen allowed them to enjoy the Seoul event as well.


A program introducing Lotte's future businesses also drew attention. Participants colored a large mural featuring themes such as biotechnology and secondary battery materials. Message banners highlighting the characteristics of each Lotte affiliate were also displayed throughout the venue.


Dedicated seating was provided for employees with multiple children and the families of athletes on Lotte's disability sports teams. Lotte gave strollers, gift sets and other items to the families of employees who welcomed their third child this year. Since 2024, the company has provided employees who have a third child with a Kia Carnival vehicle free of charge for two years. Gifts were also presented to athletes on Lotte's disability sports teams and their families.


An awards ceremony was held for Lotte Global Logistics, which won the Lotte Group baseball tournament for the second consecutive year, along with the Lotte Family Singing Contest. Prizes included merchandise bearing the handwritten signatures of Lotte-affiliated golf, skiing and snowboarding athletes.


Kim Jeong-ho, Chief Leader at Lotte Department Store's Busan Main Branch, who attended the event, said, "I made unforgettable memories as I explored the amusement park to my heart's content with my five-year-old son."



A Lotte representative said, "Our employees and their families are Lotte's greatest asset and driving force. We will continue to build a corporate culture where work and family life are in harmony."


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