Ace Bed's "The Science That Defies Gravity" Surpasses 100 Million YouTube Views

Expressing the Brand Heritage of "Beds = Science"
Two Consecutive Installments Surpass 100 Million Views

Ace Bed's brand campaign is attracting attention with its original fictional universe and distinctive content.

Ace Bed advertising campaign image. Ace Bed

Ace Bed announced on October 16 that its TV commercial, "The Science of a Strange Land, ACE - The Science That Defies Gravity," released on August 14, surpassed 100 million views on YouTube. It is the second consecutive installment to reach 100 million views, following "The Science That Defies Time," which premiered in January this year.

The latest installment uses the imaginative concept of "the science that defies gravity" to portray the feeling of being lighter after a deep, restful sleep. As the third episode, it expands Ace Bed's fantasy universe and expresses the brand heritage of "Beds = Science."

Viewers have also responded positively to the video. On social media, comments included, "It brings to mind the light feeling you get after a good night's sleep, so the message of the ad is easy to relate to."

The ad gives a fantastical portrayal of the refreshed feeling after a good night's sleep. Scenes featuring props such as apples, books, and teacups floating in the air were created using wire work and special effects. The Rabbit Messenger and science communicator Orbit add to the fun, while the new "Tango" product is also woven naturally into the story.

An Ace Bed representative said, "This ad takes the refreshed feeling after a good night's sleep, something everyone has experienced at least once, and presents it in a fresh way through the concept of gravity." The representative added, "We will continue to help consumers experience Ace Bed's brand heritage of 'Beds = Science' in more distinctive ways."

This content was produced with the assistance of AI translation services.