Five K-Fashion Brands to Meet European Consumers
Korea Creative Content Agency to Run Pop-Up Store at Galeries Lafayette Through Oct. 27
Five Korean fashion designer brands will meet European consumers at a department store in Paris, France.
“The Selects Paris Pop-up Store” Networking Reception / Korea Creative Content Agency
View original imageThe Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency said on October 16 that they are operating The Selects Pop-up Store at Galeries Lafayette Haussmann through October 27. The Selects is a global platform for K-fashion.
Five brands are taking part in the event: KIMHEKIM, THE ILMA, LIE, RE RHEE and FRITUR. Under a business agreement signed in August, the Korea Creative Content Agency and Hyundai Department Store are providing support for the brands and retail infrastructure, respectively.
About 200 global fashion industry figures, including representatives of Marie Claire Korea and Dazed Korea, attended a networking reception held on October 8. Actor Im Siwan, an official ambassador for The Selects, also visited the event and introduced the participating brands.
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Lee Junbok, CEO of RE RHEE, said, "It was a meaningful opportunity to see local consumers' reactions firsthand and engage in in-depth exchanges with key figures in the fashion industry." An official from the Korea Creative Content Agency said, "We plan to continue supporting the participating brands with promotion and sales expansion."
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