"'40th Anniversary' Shin Ramyun Heritage"... Nongshim to Participate in 'KOOM Week 2026'

Food Truck Also Operating in Front of the Venue

Nongshim announced on the 16th that it will participate in KOOM Week 2026, a K-startup festival taking place in the Flatiron District of Manhattan, New York.

The event is hosted by UKF, New York's largest nonprofit network of Korean founders and investors, and introduces Korean startups, brands, and cultural content to local consumers and investors in New York. This year's event runs from October 12 to 18 across Manhattan.

Nongshim said on the 16th that it will participate in KOOM Week 2026, a K-startup festival taking place in the Flatiron District of Manhattan, New York. Photo provided by Nongshim.

Nongshim's festival booth, the Nongshim Pavilion, is centered on Shin Ramyun and showcases its heritage and global competitiveness. It will operate through the 18th. Nongshim is participating in the event for the second consecutive year, following last year. The company is also operating a food truck in collaboration with New York restaurant brand Everyday on 23rd Street in front of the venue. The food truck will sell dishes developed using Nongshim products, including a Shin Ramyun pork cutlet burger, Chapagetti tteokbokki, and Shin Ramyun Toomba tteokbokki.

A Nongshim representative said, "As Shin Ramyun marks its 40th anniversary, we are able to share its heritage with founders and investors in New York, where K-brands and K-culture come together. We will continue to share Nongshim's spirit of taking on challenges and innovating on the global stage through various touchpoints."

This content was produced with the assistance of AI translation services.