Shinsegae International to Hold Second-Half Membership Week, Boost Points Accrual 10-Fold

Membership sales rose 54.2% during the first-half event
Runs online and offline through Oct. 25
Popular brands including Brunello Cucinelli and Diptyque to participate

Shinsegae International said on Oct. 16 that it will hold its “Second-Half Membership Week” for 10 days through Oct. 25 to mark the peak fall and winter shopping season. Membership members will receive 10 times the usual points at major offline stores nationwide for domestic and international fashion and beauty brands, as well as on the company’s own digital platform, Shinsegae V.

Membership Week is a signature customer event held in the first and second halves of each year. During the event in the first half of this year, sales to membership members rose 54.2% from the same period a year earlier. Sales of high-end imported fashion brands increased 91.5%, while sales in the cosmetics category grew 50%.

Shinsegae International Launches Second-Half Membership Week

During this event, customers will receive 5% of their purchase amount in S.I. Points when buying products from major fashion and beauty brands, including Brunello Cucinelli, Akris, Studio Tomboy, VOV, Diptyque, and Santa Maria Novella. This is 10 times the usual accrual rate of 0.5%, and the points can be used like cash.

New members who sign up in stores will receive an instant 10% discount, while those who sign up online will receive discount coupons of up to 20% and 5,000 e-Points.

A Shinsegae International representative said, “During the event, customers can earn points on new products, popular items that are usually excluded from sales, and even brands that do not hold sales, making this a great opportunity for those preparing for fall and winter shopping.”

This content was produced with the assistance of AI translation services.