Rare Classic Cars from the 1930s Gather in One Place... 'Seoul Classic Car Show' to Be Held at COEX

COEX, Samsung Fire & Marine Insurance, and Korea Automobile Journalists Association Partner to Promote Classic Car Culture

The Korea Automobile Journalists Association said it signed a memorandum of understanding on promoting classic car culture with the Korea Classic Car Association, COEX, and the Samsung Fire & Marine Insurance Mobility Museum at COEX in Seoul on October 16.

The Korea Automobile Journalists Association said it signed a business agreement with the Korea Classic Car Association, COEX and the Samsung Fire & Marine Insurance Mobility Museum at COEX in Seoul on the 16th to promote classic car culture. From left, Jeong Jaesin, chairman of the Korea Classic Car Association; Cho Sanghyun, CEO of COEX; Hwang Hogi, deputy director of the Samsung Fire & Marine Insurance Mobility Museum; and Ryu Jongeun, chairman of the Korea Automobile Journalists Association, pose for a commemorative photo. Korea Automobile Journalists Association.

A scene from the Seoul Classic Car Show 2025. Photo by Ha Heeho, archival photographer for the Korea Classic Car Association.

The organizations agreed to jointly plan classic car exhibitions and cultural events, build and strengthen domestic and international networks, and pursue preservation, restoration, research, and the discovery of archival materials.

The Samsung Fire & Marine Insurance Mobility Museum will provide exhibition content advice and academic support, drawing on its classic car collection and expertise in preservation and restoration. The Korea Classic Car Association will provide content and advice, while COEX will provide venues and operational support, as well as a platform for public participation.

Meanwhile, the Seoul Classic Car Show will be held at the outdoor lawn plaza at COEX from October 30 to November 1. Co-hosted by the Korea Classic Car Association and COEX, the event will feature a variety of vehicles, including rare classic cars such as the 1930s Cord L-29 Cabriolet and the 1950s Mercedes-Benz 300SL Gullwing, as well as an academic forum.

A Korea Automobile Journalists Association official said, "This agreement will be a milestone in strengthening both the participation base and expertise of the Seoul Classic Car Show, and in raising awareness of the cultural value of classic cars in Korea."

This content was produced with the assistance of AI translation services.