W Concept Opens First Standalone Flagship, 'W Hannam,' to Expand Offline Reach

Four floors, from B1 to 3F, spanning 116 pyeong
Fashion, beauty, and lifestyle all in one place

W Concept is strengthening its O4O (Online for Offline) strategy by opening its first standalone flagship store since the company was founded, W Hannam. The plan is to expand its curation expertise, built up online, into the offline space and broaden customer touchpoints.

W Concept said it will officially open its flagship store, W Hannam, in Hannam-dong, Yongsan-gu, Seoul, on October 16. The store spans four floors, from the first basement level to the third floor, with a sales area of 116 pyeong (approximately 384 square meters). It brings together fashion, beauty, and lifestyle products, allowing customers to experience in person brands they have encountered online.

W Concept flagship store “W Hannam.” W Concept

The first basement level is designed as a space to experience beauty and fragrance brands, including Huxley, Chwi, and Pesade. The first and second floors showcase designer brands such as FRONTROW, MOHAN, and Monorow, along with products exclusive to W Concept. Premium lifestyle brands, including The Josun Hotel, Artemide, and Ferm Living, have opened locations on the third floor.

To celebrate the opening, W Concept is also holding an event through the end of October in partnership with 18 businesses near Hannam-dong. Customers can pick up a map at W Hannam, visit nearby brand stores, and show proof of their visits to receive a random gift.

A W Concept representative said, "W Hannam is a space where customers can experience W Concept's curation expertise and the originality of designer brands firsthand. We will also hold activities such as live broadcasts at our offline stores and operate them as offline hubs that connect customers with brands."

This content was produced with the assistance of AI translation services.