Parata Air Establishes LA Branch, Targets May 2027 Launch
Preparations for LA service ramp up... Building local operations and sales foundation
Brian Kim appointed branch manager... U.S. aviation market expert brought on board
Parata Air is establishing a branch in Los Angeles (LA) and stepping up preparations to launch service on the route.
Parata Air said on October 16 that it is gradually building its local operations and sales systems, with the goal of launching service to LA in May 2027.
With the establishment of the LA branch and the appointment of a branch manager, the airline plans to further strengthen the expertise and readiness of its ongoing launch preparations, including airport operations, ground handling, local sales and marketing, and building networks with relevant organizations and the travel industry.
Brian Kim, appointed branch manager, is an expert in the U.S. market with more than 20 years of experience in the aviation industry.
Since 2022, he has served as Air Premia's first branch manager in Los Angeles. From the early stages of Air Premia's launch of service to LA, he established local operations and ground-handling systems and built cooperative relationships with airport authorities and relevant organizations. He later oversaw all aspects of the local business, including sales and marketing, business development, and organizational and financial management.
Drawing on Branch Manager Kim's experience in launching new routes and his local network, Parata Air plans to establish a stable operational foundation for its LA service. It also plans to expand cooperation with local travel-industry players and business partners to proactively build a sales foundation in the U.S. market.
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Branch Manager Kim said, "Drawing on the experience and network I have built in the U.S. aviation market, I will lay a strong local foundation to help Parata Air establish itself successfully in the U.S. market. I will focus not only on preparing for operations but also on introducing Parata Air to local customers and partners and creating a foundation for sustained business growth."
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