Fan Streaming Turns Into Subway Ads... PLAVE Tops FLO's "Cheer On" in Its First Month

PLAVE subway advertisement. Provided by FLO.

Dreamus Company, the operator of music platform FLO, announced on the 15th that the group PLAVE ranked first in the inaugural monthly rankings for its fan-participation service, "Cheer On." Taemin and BIGBANG placed second and third, respectively.

Launched last month, "Cheer On" lets fans support a particular singer by listening to their music together. More than 130 teams took part, and in its first month the service recorded over 250,000 cumulative users and more than 1 million support plays.

Users create a support playlist for a singer, purchase support tickets, and share a link. Other fans can then listen to the music together and join in supporting the singer. FLO tallies users' support activity each month, selects the top three teams, and provides them with subway advertisements.

An advertisement for PLAVE, which ranked first in the service's first month, will appear at Hongik University Station in Seoul, while Taemin's advertisements will appear at Express Bus Terminal Station and Gangnam Station. BIGBANG will feature in a wrapped train advertisement at Gangnam Station. The advertisements will run for about a month starting on October 12.

According to FLO, new sign-ups in September rose 19% after "Cheer On" launched, and the service recorded a 25.7% return rate.

Sung Jina, head of the Traffic Unit at Dreamus Company, said, "FLO will establish itself as a platform that gives both fans and artists a sense of achievement and lets them grow together."

This content was produced with the assistance of AI translation services.