No Brand Collaboration Product Sales More Than Double; Character and Themed Offerings Expand
Launches 16 everyday and home-living products in collaboration with “Duck Enthusiast”
Unveils 12 sweet potato-themed products for fall
Cumulative sales of in-house themed products surpass 900,000 units
Emart said on Oct. 16 that No Brand, its private-label brand, will launch 16 new products in collaboration with popular character “Duck Enthusiast” at No Brand specialty stores and Emart stores nationwide, as well as on SSG.com. The products feature the character’s designs on everyday, fashion and home-living items, including portable pocket tissues (980 won), hand cream (5,980 won) and socks (4,980 won).
No Brand has been expanding its brand and IP collaborations since 2025. From January through September 2026, cumulative sales of its collaboration products more than doubled from the same period a year earlier. The “Our Bakery” collaboration products launched last year surpassed 850,000 units in cumulative sales within three months.
No Brand has also exclusively launched 12 new “N Station Sweet Potato” products at its specialty stores nationwide, featuring sweet potatoes, a seasonal autumn ingredient. “N Station” is an in-house project that presents products under a new theme each time. Cumulative sales of its previously launched matcha, yogurt and lemon products exceeded 900,000 units.
The new products include convenient meals and desserts such as sweet potato crust pizza (5,980 won), sweet potato cream cheese rolls (,980 won) and sweet potato cheese rolls cutlets (6,980 won).
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“Through a variety of brand and IP collaborations and our own themed products, we aimed to bring customers a new kind of shopping experience,” said Noh Byung-gan, head of Emart’s No Brand business division. “We will continue to increase customer satisfaction by developing distinctive products at reasonable prices.”
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