Fashion Platform's Offline Experiment... Zigzag Opens Third Pop-Up in Seongsu
50 Popular Online Fashion Stores Take Part... Try On and Buy in 10 Fitting Zones
Order Through Jikjin Delivery by Scanning QR Codes, Too
Kakao Style said on October 15 that Zigzag, the style-commerce platform it operates, will run a pop-up store, “ZIGZAG EXPRESS,” at Anderson C Seongsu in Seongsu-dong, Seoul, for three days from October 16 to 18.
Now in its third edition, following events in 2023 and 2025, the pop-up store will feature 50 of Zigzag’s leading online fashion stores. It will have 10 fitting zones where customers can try on and purchase items sold online. Customers can also scan the QR codes attached to the products and place orders through the Zigzag app for Jikjin Delivery.
On the first floor, products from 39 online fashion stores will be presented across six themes, including daily casual, feminine and all sizes. On the second floor, visitors can browse new fall arrivals and popular products from 11 stores exclusive to Zigzag, including Realcoco and Laroom.
The store will also host a lucky-box prize drawing using photos taken as proof of visitors’ attendance, along with photo zones. For customers unable to visit the pop-up store, Zigzag will run a discount promotion in its app through October 25.
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A Kakao Style representative said, “This pop-up store offers a special opportunity to experience online fashion stores in person, and it has been well received by customers, with advance reservations selling out. We are welcoming walk-in visitors and running related promotions through the Zigzag app, so we hope customers will enjoy a range of products from Zigzag’s leading online fashion stores with special benefits.”
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