Hyundai Marine & Fire Insurance Patents Rider Offering Premium Discounts for Safe Driving
Patent Obtained for the "Monthly Safe-Driving Score Discount Rider"
UBI Policyholders Up 47% in One Year
Hyundai Marine & Fire Insurance has been granted a patent for technology that evaluates safe-driving performance even after a customer purchases an auto insurance policy and offers a premium discount.
Hyundai Marine & Fire Insurance announced on October 15 that it had obtained a patent for its “Monthly Safe-Driving Score Discount Rider,” which factors drivers’ monthly safe-driving scores into premium calculations.
Under the rider, customers receive an additional 5% discount on their premiums if they score at least 70 points for safe driving in nine or more months.
A key feature is that it evaluates not only driving scores for the year before enrollment but also safe-driving performance after enrollment.
Existing usage-based insurance (UBI) has offered discounts mainly based on safe-driving records from before enrollment.
By contrast, Hyundai Marine & Fire Insurance’s rider is designed to offer additional benefits to customers who continue to drive safely after enrolling in the policy. Hyundai Marine & Fire Insurance introduced the rider in July 2025 as the first of its kind in the industry and is currently the sole provider of the product.
Demand for related products is also rising. According to Hyundai Marine & Fire Insurance, as of July 2026, the number of UBI policyholders had increased 47% year over year. The accident rate among policyholders who consistently maintained safe-driving habits was at least 3 percentage points lower than that of non-policyholders.
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A Hyundai Marine & Fire Insurance representative said, “We will continue developing insurance products related to future mobility to help customers drive safely and reduce the risk of accidents.”
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