Dongkuk CM Presents Future Color-Coated Steel Design: "Harmony of AI and Human Sensibility Is a Competitive Edge"
Unveils design trends for 2027-28
Introduces new color-coated steel products for architecture and home appliances
Selects "Interaction" as the key word
Dongkuk CM presented the harmony of artificial intelligence (AI) technology and human sensibility as a key direction for the future design of color-coated steel sheets.
Kwon Younghwan, head of global sales at Dongkuk CM, delivers opening remarks at the "Metal Trend 2027-28" event held at Ferrum Tower in Jung-gu, Seoul, on the 15th. Dongkuk CM
View original imageDongkuk CM said it held the "Metal Trend 2027-28" event at Ferrum Tower in Jung-gu, Seoul, on October 15, where it unveiled color-coated steel design trends and new products for the next two years. First launched in 2019, the event was held for the fifth time this year.
The key word presented by Dongkuk CM was "Interaction." While advances in AI technology have made it possible to quickly realize a wide range of designs, the company said, human sensibility and creativity must be combined with technology to secure a differentiated competitive edge.
Based on this concept, Luxteel, its premium interior and exterior building material, focused on recreating the textures of natural materials under the theme of "Diversity." Its key designs included "Timber," which reinterprets the colors and forms of wood, and "Strata," which evokes the rough surfaces of rocks and minerals. The designs use AI technology while retaining textures that resemble natural materials.
Appsteel, its premium color-coated steel sheet for home appliances, adopted "Come Together" as its theme. The company unveiled "Chroma," which emphasizes the distinctive colors and textures of metal, and "Ambience," which conveys comfort through warm colors and natural textures.
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Kwon Younghwan, head of global sales at Dongkuk CM, said, "Paradoxically, amid the huge wave of AI, appreciation for more human-centered architecture and craftsmanship is becoming increasingly important. If we use cutting-edge technology but lose sight of human sensibility, the future of color-coated steel sheets will converge on commodity products rather than differentiated, high-value-added products."
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