Hyundai Motor Company, Qualcomm Join Korea Association for Artificial Intelligence and Robotics as Executive Members

Hyundai Motor Company Named Vice Chair Member; Qualcomm Joins Board
Alliance to Boost PoC Projects and Global Expansion

Hyundai Motor Company and Qualcomm have joined the Korea Association for Artificial Intelligence and Robotics as executive members. The move is seen as a strategic alliance aimed at breaking down the boundaries between the automotive, semiconductor and robotics industries and taking the lead in the future advanced-industry market through technological convergence.

The Korea Association for Artificial Intelligence and Robotics announced that it held a board meeting on the 15th and appointed Hyundai Motor Company as a new vice chair member and Qualcomm as a board member, while welcoming STATS ChipPAC Korea as a new full member. With this decision, the companies will go beyond simply joining the association and take part directly in its governing bodies, helping shape the direction of major initiatives in Korea's robotics industry.

The association said the expansion was intended to bring together key companies from related industries, including automobiles, semiconductors and artificial intelligence (AI), to foster synergies. The combination of Hyundai Motor Company, with its capabilities in finished-vehicle manufacturing and robotics design; Qualcomm, a leader in on-device AI technology; and STATS ChipPAC Korea, which handles semiconductor backend processes, is expected to create a comprehensive ecosystem.

Drawing on the expertise and global networks of its new members, the association plans to actively support proof-of-concept (PoC) projects in emerging AI and robotics industries, propose regulatory improvements, explore global markets and develop business models that bring different industries together. A PoC is a process for verifying in advance the feasibility and expected benefits of a new technology or business model before introducing it into an actual market or industrial setting.

Bae Seok-tae, full-time vice chair of the Korea Association for Artificial Intelligence and Robotics, said, "Global innovation leaders representing their respective industries, including Hyundai Motor Company, Qualcomm and STATS ChipPAC Korea, have joined forces through the association." He added, "We will communicate closely with member companies across the country and focus the association's capabilities on promoting the convergence of AI and robotics technologies and building an ecosystem that enables Korea to lead the global AI and robotics market."

Meanwhile, the association will host 2026 ROBOTWORLD, the country's largest venue for exchanges on robotics technology, from November 4 to 7. More than 400 companies, including listed Korean robotics companies such as Rainbow Robotics and ROBOTIS, as well as DN Solutions, Advantech, FANUC, Unitree Robotics and Booster Robotics, will take part in the exhibition and operate a total of 1,100 booths.

This content was produced with the assistance of AI translation services.