Hankook & Company Group's Model Solution Enters Beauty Device ODM Business

Integrated support from product planning through mass production

Model Solution, an integrated solutions company under Hankook & Company Group, is entering the beauty-device original design manufacturing (ODM) business.

At an extraordinary general meeting of shareholders held on October 15, Model Solution approved an amendment to its articles of incorporation adding the sale of cosmetics; the development, manufacture, and sale of beauty and medical devices; related wholesale and retail businesses; and e-commerce and mail-order sales to its stated business purposes.

Model Solution has provided global clients with integrated development and manufacturing services, combining product design, mechanical and electronic engineering, software engineering, precision prototyping, and tooling and injection molding with mass production. Building on this expertise, the company plans to expand its customer base to include beauty brands in Korea and overseas.

Unlike cosmetics, beauty devices require a combination of technical capabilities, including electronic and mechanical design, user safety, quality control, and mass-production processes. Brands with limited hardware development experience must work with multiple specialized companies, each handling a different stage from planning through mass production.

Model Solution will draw on its engineering and production capabilities to help clients bring devices to market without setting up a separate development organization. Rather than simply manufacturing products to specifications provided by clients, it will propose development directions that reflect each brand's target customers and existing product portfolio. In particular, it will provide the services needed at each stage, from reviewing product concepts and validating functions to mass production, in line with each client's development progress.

"In the beauty market, devices are becoming an important part of expanding a brand's product competitiveness and customer experience," said Model Solution CEO Yoo Hyungmin. "Drawing on our accumulated product development and precision manufacturing capabilities, we aim to be a partner that helps companies with great ideas and competitive brands ease the burden of hardware development and bring new products to market."

This content was produced with the assistance of AI translation services.