A Closer Look at Convenience-Store Gimbap... Seven-Eleven Packs in Tuna, CU "Loads Up" on Bulgogi
Filling proportions vary by up to 1.8 times
Sodium content also warrants caution
As more consumers turn to convenience-store gimbap for a quick meal amid high prices, the amounts of key fillings were found to vary by as much as 1.8 times among products. The gimbap generally had relatively low calorie and carbohydrate content but high sodium levels, prompting calls for consumers to consider nutritional balance when eating it.
On October 15, the Korea Consumer Agency announced the results of tests and evaluations of the quality, safety, and nutritional content of 12 popular convenience-store gimbap products. The findings showed differences among products in net weight, the types of fillings, and the amounts of those fillings.
The proportion of fillings was the aspect consumers were most interested in. In a Korea Consumer Agency survey, 51.9% of respondents selected the proportion of fillings as the information they were most curious about. Multiple responses were allowed.
Tuna accounted for 16.5% to 21.9% of the total weight of the four tuna gimbap products tested. Seven-Eleven's "All New King Deumbppuk Chamchi Gimbap" had the highest proportion, at 21.9%.
The gap was wider among the bulgogi gimbap products. Bulgogi accounted for 13.1% to 23.7% of the four products tested, a maximum difference of 1.8 times. CU's "PBICK THE KITCHEN Bulgogi Gimbap" had the highest proportion, at 23.7%.
The overall proportion of fillings in the four regular gimbap products ranged from 36.8% to 45.1%. GS25's "Original Geunbon Gimbap" had the highest proportion, at 45.1%.
The nutritional content also called for caution. The gimbap products tested had relatively low calorie and carbohydrate content but generally high sodium levels. The Korea Consumer Agency recommended supplementing nutrients that may be lacking by eating other foods, such as milk or eggs, rather than relying on gimbap alone for a meal.
Prices varied by type of gimbap. Regular gimbap cost 2,800 to 3,000 won per roll, tuna gimbap cost 3,100 to 3,400 won, and bulgogi gimbap cost 3,200 to 3,600 won. Even within the same type, prices differed by 200 to 400 won depending on the product. The price difference across all products tested was as much as 800 won.
However, all 12 products tested met the relevant safety and labeling requirements.
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The Korea Consumer Agency said, "When buying convenience-store gimbap, consumers should consider the total weight, the types and proportions of fillings, and the sodium content." It added, "Comparing discounts available through mobile carrier memberships, convenience-store subscription services, and different payment methods can help consumers buy gimbap at a lower price."
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