KITA Holds K-Halal Products Fair in Türkiye... Targets Europe and MENA Markets

$400 Billion Halal Market on the Rise
Export Consultations for 36 K-Consumer Goods Companies
Halal Export Support in France and Indonesia

The Korea International Trade Association (KITA) is using Türkiye as a base to target halal consumer goods markets in Europe and the Middle East and North Africa (MENA).

KITA said it held the Istanbul K-Premium Products Fair at the Shangri-La Bosphorus Hotel in Istanbul, Türkiye, on October 14 (local time).

Türkiye is considered a strategic base for targeting both the European Union (EU) and MENA markets, thanks to its geographic advantage connecting Europe and Asia. KITA organized the event to support companies seeking to enter European and MENA markets, which are part of the global halal consumer goods import market worth $400 billion annually. Thirty-six promising Korean consumer goods companies in sectors including beauty, food, and household goods took part.

KITA is also running a business-to-business (B2B) program that invites major buyers with local distribution networks and connects them with Korean companies. Over two days, 75 distribution buyers, including BIM, which operates more than 14,000 stores in Türkiye and North Africa; supermarket chain Migros; and European drugstore chain Rossmann, are set to hold around 550 one-on-one export consultations with participating Korean companies.

Domestic consumer goods companies and local distribution buyers are holding one-on-one export consultations at the Istanbul K-Halal Product Fair, hosted by the Korea International Trade Association on the 14th at the Shangri-La Bosphorus Hotel in Istanbul, Türkiye. KITA.

Seminars offering information about the local market and visits to retail facilities have also been arranged. Alpago Uiresin, vice president of global beauty brand Flormar, shared strategies for entering the MENA halal market with K-beauty products. After the event, participants are scheduled to visit local retail facilities, including Migros, Carrefour, and Zorlu Center, to learn about market trends.

Following Türkiye, KITA will support Korean companies in developing sales channels for halal food in France and Indonesia. It plans to operate a “K-Halal Food Showcase” featuring 37 Korean companies at SIAL, an international food exhibition taking place in Paris, France, from October 17 to 21, and in Jakarta, Indonesia, from November 4 to 6. The initiative aims to showcase outstanding Korean products and assess demand in new markets.

At the opening ceremony, Jang Seok-min, executive vice president of KITA, said, “The halal market is growing by more than 6% annually on the strength of its young consumer base and is emerging as a key strategic market for Korean companies. KITA will strengthen support at every stage of market entry, including certification, market research, buyer sourcing, and overseas marketing, to actively help K-consumer goods enter halal markets.”

This content was produced with the assistance of AI translation services.