Lotte Mart Launches "Haitai Saengsaeng Potato Chips, Gamja-jeon Flavor"

Lotte Mart and Lotte Super announced on October 15 that they will launch “Haitai Saengsaeng Potato Chips, Gamja-jeon Flavor,” developed in collaboration with Gangwon State and Haitai Confectionery. The product was created to expand sales channels for Gangwon agricultural products and promote the region, and is a “loconomy” (local + economy) product. Its packaging features Gangwon State characters “Gangwon-i” and “Teukbyeol-i.”

Provided by Lotte Mart.

This is the second collaboration with Gangwon State, following last year’s. In October 2025, Lotte Mart and Lotte Super launched “Haitai Saengsaeng Potato Chips, Gangwon Corn Flavor,” made with freshly harvested Gangwon potatoes, seasoned with Gangwon sweet corn flavoring, and featuring local characters. The new product uses approximately 70 tons of Seolbong potatoes purchased from farms in Gangwon. It will be sold in limited quantities of approximately 80,000 bags at 106 Lotte Mart stores and 350 Lotte Super stores.

Through October 28, Lotte Mart and Lotte Super are offering discounts on Haitai Confectionery’s leading potato snacks. Special displays themed around “Gangwon’s Potato Market” will be set up at nine key stores, including the Chuncheon store and Jeta Plex Jamsil.

This content was produced with the assistance of AI translation services.