DR & AJU and LIN to Give Priority Consideration to 'D&L' as Their New Name Ahead of Merger

D&L Selected in Naming Contest
Adoption as Official Name to Be Prioritized

D&L was selected for the grand prize in a naming contest for the merged law firm of DR & AJU and LIN.

The contest, held over four days from September 7 to 10, drew an enthusiastic response, with around 1,500 people submitting more than 2,000 entries, including duplicates. As a result, the judging process took longer than expected, and the announcement of the winning entry was delayed by about a month.

The merger committee of DR & AJU and LIN narrowed the entries down to 10 finalists. Employees of both firms then voted to select the winner. D&L received the most votes and was chosen for the grand prize.

The grand-prize-winning name, D&L, was praised by the judges and employees: "By combining D, the English initial of DR & AJU, and L for LIN, the name conveys connection and harmony, suggesting that DR & AJU and LIN are coming together (&) to create powerful synergies. It also intuitively expresses the firms' aspirations as a global law firm while carrying on their existing identities."

Eleven entrants submitted D&L. Under the contest's original rules, which stated that "when multiple similar entries are submitted, the earliest submission takes precedence," Son Jeonghyeon, who submitted the name first, was selected as the grand-prize winner. The other entrants who submitted D&L will receive gift certificates as part of a special award created after the fact, though no such award was included in the original prize plan.

Park Seonyong won first prize for submitting ON, meaning "always awake for customers 24 hours a day." Baek Hyemin won second prize for submitting IEUM, meaning "continuing a relationship of trust with customers." The grand-prize winner will receive 5 million won, the first-prize winner 3 million won, and the second-prize winner 2 million won.

DR & AJU and LIN are therefore giving priority consideration to D&L as the name of their merged law firm. The firms said, "As we celebrate the launch of our newly integrated firm, we will keep in our hearts the expectations and affection embodied in each of the names submitted by the public, and make a strong leap forward as a new law firm."

This content was produced with the assistance of AI translation services.