Kyobo Life Adds Health Management to "Lifetime Peace of Mind Service"; Agents Visit Customers Once or Twice a Year
Premium discounts and guidance on managing chronic conditions
More than 2.01 million customers have used the service since its launch in 2011
Kyobo Life Insurance said on Oct. 14 that it has added a health activity program to its “Lifetime Peace of Mind Service,” through which financial planners (FPs) regularly visit customers and provide information on managing chronic conditions and health screenings.
The Lifetime Peace of Mind Service allows FPs to visit customers once or twice a year to review their insurance policies and coverage and assist with insurance claims. Since its launch in 2011, the service had been used by more than 2.01 million customers by the end of last year. It assists with about 500,000 insurance claims annually, with the monthly average value of claims supported reaching 48.5 billion won.
The newly added health activity program expands the service beyond its existing policy and coverage management to include everyday health management. During regular visits, FPs explain benefits such as premium discounts for customers who meet healthy-lifestyle criteria or do not smoke, as well as bonuses for health screenings and accident-free periods.
They also provide information on managing chronic conditions such as high blood pressure, diabetes and hyperlipidemia, along with age-specific guides to health screenings and vaccinations. Depending on the policy, customers can also receive information about healthcare services such as medical consultations, help making appointments and accompaniment to hospitals by a dedicated nurse.
Customers who consent to the collection of their information also receive personalized health reports that use artificial intelligence (AI) to analyze their recent medical expenses and predict risk indices for major diseases.
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A Kyobo Life Insurance official said, “The role of insurance is expanding beyond providing financial protection against illness and accidents to include customers’ everyday health management. We will expand services that provide practical support to customers even after they purchase insurance.”
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