BABYMONSTER to Release "DESERVE" on October 23

Yang Hyunsuk, YG executive producer. Courtesy of YG Entertainment.

Yang Hyunsuk, YG executive producer. Courtesy of YG Entertainment.

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YG Entertainment said on October 14 that it is preparing to debut a five-member boy group and a four-member girl group. The two teams plan to record demo songs and select their title tracks by the end of the year, then finalize specific debut schedules.


Yang Hyunsuk, YG's executive producer, announced plans for the activities of the agency's artists through the company's official blog on October 14. Speaking about the new groups, Yang said, "They are very important artists who will lead YG's future alongside TREASURE and BABYMONSTER, so I am also doing my utmost." The four-member girl group is currently preparing to debut under the tentative name "Next Monster."


BABYMONSTER will release the digital single "DESERVE" at 1 p.m. on October 23. Yang said, "Although it is a slow-tempo track, it has more powerful energy than any song we have released so far. It captures peak emotion by combining BABYMONSTER's signature delicate vocals with explosive singing. I hope it will deeply move our fans."


BABYMONSTER. Photo courtesy of YG Entertainment.

BABYMONSTER. Photo courtesy of YG Entertainment.

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BABYMONSTER is currently performing 31 shows in 18 cities across five continents on its second world tour, "Chum." The group plans to release a new album in early 2027.


TREASURE will release the digital single "SHOCK" on November 2. Following the release in June of its mini-album "NEW WAV," which consisted entirely of hip-hop tracks, the group has again incorporated powerful hip-hop sounds.


Yang said, "TREASURE is undergoing its biggest change in musical direction. We hope fans will look forward to and support the group's full-fledged second act, which will continue into 2027, starting with this new song."



Yang said that he would announce additional plans for the group's activities through a "YG Announcement" video at the end of this year.


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