CJ ENM to Launch "TVING Brand Zone" on Middle Eastern OTT

Supplies 13 New Titles and More to MBC Shahid

CJ ENM is opening a dedicated K-content section in the Middle East and North Africa (MENA) market. It will launch a “TVING Brand Zone” on MBC Shahid, an over-the-top (OTT) streaming service available in 24 territories.

Kim Dohyun, head of CJ ENM's Content Distribution Business Unit (left), and Tarek Al Ibrahim, director in charge of content for MBC1, MBC DRAMA, and MBC Shahid, pose for a commemorative photo after signing a partnership agreement. / CJ ENM.

On October 13, at MIPCOM Cannes in Cannes, France, CJ ENM signed a K-content supply partnership with MBC Group. Through the TVING Brand Zone, it will supply 13 new titles being released this year and 20 library titles in phases. These include “My Favorite Employee,” “Secret Audit,” “I’ll Give You the Universe,” “The Legend of the Kitchen Soldier” and “Judge Lee Han-young.” CJ ENM will expand its Arabic-dubbed and subtitled content offerings and release its latest dramas simultaneously with their Korean premieres. It will also expand distribution to broadcast channels. MBC4, MBC Group’s flagship channel, will exclusively air CJ ENM content for a set period.

With this content supply agreement as a starting point, the two companies plan to diversify their original storytelling and source intellectual property (IP), and broaden their cooperation into content, media, entertainment and production. CJ ENM sees MENA as a next-generation global content hub. Last year, it became the first Korean entertainment company to establish a Middle East subsidiary in Saudi Arabia.

This content was produced with the assistance of AI translation services.