Hanwha General Insurance Launches 'PLUS CLOVR' App with Pregnancy, Childbirth and Parenting Information

Launches Women's Wellness Brand
Expands Touchpoints to Mobile After TV

Hanwha General Insurance said on October 14 that it would launch PLUS CLOVR, a mobile app bringing together information and services needed in the daily lives of women during pregnancy, childbirth and child-rearing.

PLUS CLOVR app screen. Hanwha General Insurance

PLUS CLOVR is a wellness solution brand that helps women continue and expand a life that feels true to them through the changes and choices they encounter throughout life. Under PLUS, a co-brand of Hanwha Financial that provides solutions for customers at every stage of life, it offers content and services specializing in pregnancy, childbirth and child-rearing. Through the service, Hanwha General Insurance is extending its mission of being a "leading partner in women's wellness," which it has pursued to date, into customers' daily lives.

In particular, the service focuses on helping women maintain everyday lives that feel true to them through the changes of pregnancy, childbirth and child-rearing by providing information and services tailored to their changing physical and emotional needs and everyday concerns at each stage. The name CLOVR embodies the idea of completing "four-leaf happiness" by adding experts' assurance to the three leaves representing mother, father and child.

The PLUS CLOVR app brings together a range of content to help users prepare for childbirth and child-rearing, centered on useful information and features for pregnancy. It is designed to reduce the hassle of having to search and compare information scattered across multiple channels, and to make it easy for users to find what they need based on their stage and circumstances.

The app offers reliable content from experts in a variety of fields, including pregnancy and childbirth, mental health, English, finance and careers. It is designed to address a wide range of concerns users may encounter while preparing for childbirth and child-rearing, in addition to answering questions about pregnancy.

The app also includes features for recording and keeping track of changes during pregnancy. The "Body Log," which lets users record their weight and diet, and the "Weekly Checklist," which provides information and schedules based on their current week of pregnancy, help them systematically manage changes in their bodies and daily lives from week to week.

PLUS CLOVR plans to provide information and stories in various formats on pregnancy, childbirth and child-rearing through the app and its official YouTube channel, PLUS CLOVR TV. The app will offer information and features tailored to users' stage of pregnancy, childbirth or child-rearing and their interests, while the YouTube channel will bring related concerns to life through stories from experts and people with firsthand experience.

A Hanwha General Insurance official said, "We created the PLUS CLOVR app to help women more easily find the information and support they need during pregnancy, childbirth and child-rearing, and continue living a life that feels true to them." The official added, "We will continue to pay close attention to the diverse changes and needs in women's lives and create differentiated customer experiences in the field of women's wellness."

This content was produced with the assistance of AI translation services.