Nexen Tire Offers Winter-Prep Promotion, Opens One Grove Mall Pop-Up Store

Premium warranty applies to all three tire models
Even damage caused by user negligence qualifies for replacement with a new tire

Nexen Tire is stepping up consumer benefits as demand for tire replacements rises with the changing seasons.

Nexen Tire pop-up event poster. Nexen Tire

Nexen Tire said on October 14 that it is running a promotion through November 18, offering mobile gift certificates to customers who purchase tires.

The promotion covers three products: the N'Fera Primus AS T1 and N'Priz S, all-season tires developed for Korea's four-season driving conditions, and the N'Blue 4Season 2, an all-weather tire launched in Korea this year. Customers who buy four N'Fera Primus AS T1 or N'Blue 4Season 2 tires will receive a mobile gift certificate worth KRW 50,000, while those who buy four N'Priz S tires will receive one worth KRW 30,000. The N'Blue 4Season 2 has earned the 3PMSF mark, a European certification for winter tires, and is designed for a wide range of road conditions, from wet summer roads to snowy winter roads. Customers are also covered by the N Care Premium Warranty Program, which allows one replacement with a new tire of the same model if a tire is damaged due to user negligence within one year of installation.

Nexen Tire is also operating an experience space to expand its in-person engagement with customers. The company will open a pop-up store at One Grove Mall in Gangseo-gu, Seoul, on October 16 and 17, from 11 a.m. to 8 p.m. The initiative aims to introduce the brand directly to office workers in the Magok area, where Nexen Tire's Central Research Institute is located, as well as to mall visitors.

At the venue, visitors can play a tire bolt-grabbing game. The first five visitors to meet the requirements will receive four N'Fera Supreme premium comfort tires. Customers who receive a custom photo card for Nexen Tire's tire rental service, Next Level, and use the service with that card can also receive an online gift certificate worth KRW 50,000, redeemable at multiple retailers. Visitors will be served refreshments, including coffee and cookies. The parking lot at One Grove Mall will offer free tire inspections, tire inflation, and windshield washer fluid refills.

A Nexen Tire official said, "We prepared this promotion so that customers can choose products suited to their needs without feeling burdened as the seasons change. We will continue to expand opportunities for customers to experience our products firsthand in their daily lives."

This content was produced with the assistance of AI translation services.