[Today's New Product] Limited Relaunch at Consumers' Request... Nongshim's "Stir-Fried Neoguri"

Stir-Fried Neoguri Pack Noodles and Cup Noodles to Relaunch in Limited Quantities on Oct. 27

Nongshim said on October 14 that it will relaunch Stir-Fried Neoguri Pack Noodles and cup noodles in limited quantities starting October 27.

Stir-Fried Neoguri is a stir-fried noodle dish that combines Neoguri’s signature chewy, thick noodles with the savory flavor of seafood and a spicy kick. Launched in 2017, it was discontinued in 2024. Since then, it has seen an unusual rise in consumer interest. According to Newen AI, a company specializing in artificial intelligence (AI) analytics, online searches for Stir-Fried Neoguri nearly doubled, rising from about 63,000 in 2024 to about 100,000 in August this year. Consumers have voluntarily shared reviews of tasting the export version of Stir-Fried Neoguri, as well as recipes for recreating its flavor using regular Neoguri.

Nongshim Bokkeum Neoguri pouch noodles and Big Bowl noodles. Provided by Nongshim.

Calls for its relaunch have also continued. On social media, consumers have spontaneously formed groups calling for Stir-Fried Neoguri to return. The company said Stir-Fried Neoguri accounted for the largest share of products consumers requested be relaunched among the requests it received over the past two years.

The relaunched Stir-Fried Neoguri features an upgraded version of the original flavor. Its signature chewy, thick noodles are paired with the flavors of seafood, including mussels and squid, and a spicy kick, bringing out the distinctive taste of Stir-Fried Neoguri as a seafood stir-fried noodle dish. The cup version can be prepared in a microwave.

Starting today, Nongshim will accept advance orders for Stir-Fried Neoguri through Nongshim Mall, limited to 3,000 customers. The product is available as a pack of 16 servings of Stir-Fried Neoguri Pack Noodles. A Nongshim representative said, "We hope this product, which has returned in response to consumers' voices, will be a welcome experience for everyone who has been waiting for Stir-Fried Neoguri."

This content was produced with the assistance of AI translation services.