[Today's New Products] "Free Fries and a Drink"... No Brand Burger Launches NBB Hooked and NBB Puncheese

Customers who order the new menu items get free fries and a drink

No Brand Burger, operated by Shinsegae Food, is introducing new third-generation signature menu items focused on the flavor and balance of their patties, cheese and sauces.

No Brand Burger announced on Oct. 14 that it will launch NBB Hooked and NBB Puncheese on Oct. 15. Each of the two new items will cost 4,900 won on its own or 6,900 won as a set. Through Oct. 28, customers who buy either new item on its own through the No Brand Burger app will receive a free set upgrade that includes fries and a drink.

NBB Hooked is a burger made with two flame-grilled patties, sliced cheese and onions, paired with a sweet-and-salty sauce based on smoked mayonnaise and ketchup. Its signature combination brings together the meaty flavor of the patties and the rich taste of the cheese with a subtle smoky aroma and a sweet-and-salty sauce. NBB Puncheese is a burger featuring a rich cheese flavor and the spiciness of jalapenos. Its flavor is enhanced with two slices of cheddar cheese and jalapenos, paired with a smoked jalapeno cheddar cheese sauce.

Since its launch in 2019, No Brand Burger has developed its signature menu items to suit customer preferences. The first-generation signature item, Grilled Bulgogi, launched at an affordable price of 1,900 won, in keeping with the brand slogan, "Why pay more?" The second-generation signature item, NBB Amazing Double, emphasized the amount and generous portion of meat with its double patties. The new third-generation signature items build on the brand's strengths in price and portion size while focusing on bringing out the flavor of each core ingredient and enhancing how the flavors come together in every bite.

Starting with these new items, No Brand Burger plans to continue introducing menu options that bring out the flavors of core ingredients and balance them. The brand aims to strengthen its value proposition by satisfying customers with both taste and price, making it easy to enjoy a delicious burger in everyday life.

This content was produced with the assistance of AI translation services.