Lotte Mart Holds PB Sale Amid High Prices, with Items Starting at 500 Won and Discounts of up to 40%

Oct. 15-28: “PB Festa” to offer discounts on popular and new products
PB sales rose 15% this year; sales of products priced at 5,000 won or less increased 37%

Lotte Mart said on October 14 that it will hold its “PB Festa” from October 15 to 28, offering discounts on its private-brand (PB) products at all stores for two weeks.

As more consumers seek value-for-money products amid high prices, Lotte Mart’s PB sales rose 15% year over year from January to September this year. Sales of PB products priced at 5,000 won or less increased by 37%.

Lotte Mart PB Festa. Photo: Lotte Mart

During the event, Lotte Mart will offer discounts on popular and new products from its PB brands Today’s Good and Yorihada. The Today’s Good Extra Virgin Olive Oil (1 L), which has sold 300,000 units since its launch, will be available for 9,990 won. It has also increased supplies of popular products such as whole loaves of bread and peanut butter by about 20% compared with previous events.

The “Yorihada Star Chef Edition” will add 12 new products featuring recipes by chefs Jeong Jiseon and Jeong Hoyoung. Customers who buy at least two of about 29 products, including the new items, will receive a 20% discount. Three snacks developed in collaboration with Chef Jeong Jiseon will also be sold for 990 to 1,390 won.

Lotte Mart will also hold a special promotion featuring 200 ultra-value PB products priced from 500 to 5,000 won. Milk and crackers, among other items, will be sold for 500 won, while customers who buy four of some snacks priced uniformly at 1,000 won will receive one extra. Household goods will be discounted by up to 40%.

During the event, customers who verify their purchases by submitting a PB product receipt and a photo of their shopping basket will be entered into a daily drawing to win Lotte Department Store gift certificates worth up to 1 million won.

Lee Kyungwon, an official with the PB Brand Management Team at Lotte Mart and Lotte Super, said, “We planned this event, featuring discounts on our signature products and a focus on new items, to thank customers for their support of our PB products, which have stood out for their quality and value this year. We will continue to offer product selections and promotions that can meaningfully ease the cost of filling a shopping basket.”

This content was produced with the assistance of AI translation services.