Shinsegae Centum City Renovates Men's Section... Expands Lineup of Brands Making Busan Debuts

Rough Side, Blankroom Make Busan Debuts... Contemporary Brand Selection Expanded
Y-3 Pop-Up and Brand-Specific Discounts Also Offered

Shinsegae Department Store said on October 14 that its Centum City store has renovated its fifth-floor men's section and will step up efforts to attract demand for men's fashion in Busan and South Gyeongsang Province.

The renovation is characterized by an expanded selection of contemporary and designer brands, reflecting the shopping trends of male customers who value individuality and personal taste. Rough Side, which gives classic menswear a modern reinterpretation, and Blankroom, known for its understated designs, have opened their first stores in the Busan retail market.

Shinsegae Department Store Opens Newly Renovated Men's Section at Centum City. Shinsegae

A pop-up store for Y-3, the collaboration brand between Adidas and designer Yohji Yamamoto, will also operate through March 18, 2027. It will showcase products from the 2026 fall/winter season, among others, and offer a 10% discount on all products through October 18.

Discount promotions will also mark the renovation. Theory, Beaker and Sandro Homme will give customers gift certificates worth up to 250,000 won, depending on their purchase amount. DKNY, Our Legacy and Tommy Hilfiger will offer discounts of 10% to 20%. Blankroom, a newly opened brand, will discount select items by up to 20%, while Rough Side will give a scarf to customers who spend 500,000 won or more.

Sun Hyun-woo, head of fashion at Shinsegae Department Store, said, "Male customers are increasingly seeking not only well-known brands but also distinctive contemporary brands that let them express their personal tastes. With this renovation, we have expanded our lineup of new brands and offerings that have been hard to find in Busan, and we expect the section to establish itself as the region's leading destination for men's fashion."

This content was produced with the assistance of AI translation services.