[Today's New Products] "Warm Hoppang When the Cold Winds Blow"... Samlip's "Authentic Taco Hoppang"

Tamagotchi and Anpanman Collaboration Products Launch

Samlip is rolling out 20 new products, including Taco Hoppang, for the upcoming winter season, adding to its signature winter snack lineup.

Samlip announced on the 13th that it will launch new products inspired by Mexican tacos, alongside its steady sellers: red bean, vegetable, pizza, sweet potato, and kimchi Hoppang.

This year's Hoppang products use "Fermented Mijong," a blend of patented lactic acid bacteria and rice flour, to further enhance their soft, chewy texture and rich flavor. Kimchi Hoppang has also been revamped, with its filling changed from stir-fried kimchi to fresh kimchi to significantly improve its texture and savory flavor.

The Taco Hoppang lineup includes two varieties: Kimchi Taco Hoppang, a fusion-style bun combining kimchi and taco salsa, and Authentic Taco Hoppang, which uses guacamole ranch sauce and cumin for an exotic flavor. The company is also introducing Basil Cheese Hoppang, featuring the distinctive fragrant flavor of basil pesto.

The premium lineup includes Brown Sugar Red Bean Hoppang and Gamju Whole Red Bean Hoppang, which pair the traditional sweetness of brown sugar and gamju with modern baking techniques. Brown Sugar Red Bean Hoppang combines the rich savory flavor of Okinawan brown sugar with the subtle sweetness of red bean paste, offering a deeper, fuller taste than the original red bean Hoppang. Gamju Whole Red Bean Hoppang uses gamju tangzhong dough and red bean filling for a chewy texture and delicate sweetness.

The company is also introducing products created in collaboration with popular intellectual property (IP). In partnership with Tamagotchi, which is currently popular among younger consumers, it will launch Pork and Chive Hoppang, filled with pork and chives, and the sweet-and-spicy Chili Dog Hoppang. Chestnut Red Bean Hoppang and Curry Hoppang, made in collaboration with the Anpanman characters, are also in the lineup. Tamagotchi and Anpanman collaboration Hoppang products each include a collectible sticker.

The company is also launching products catering to a range of tastes, from sweet desserts to intense heat. The lineup includes nutty and sweet Taro Milk Tea Hoppang, Yellow Cheese Hoppang with a rich, salty cheese flavor, and Red Bean & Milk Hoppang, containing both smooth milk custard and red bean filling. It will also launch Samyang Buldak Hoppang (vegetable and pizza varieties), made in collaboration with Samyang Foods' Buldak brand, and Corn Cheese Buldak Hoppang, which combines spicy heat with savory corn and cheese.

This content was produced with the assistance of AI translation services.