Hanwha to Produce Film on Space-Based Solar Power, Release It to Audiences at Home and Abroad Next Year

Film Production Project Announced at Busan International Film Festival
Joins "Cinema by Brand" as First Corporate Partner
Works by Three Directors Selected; Production Planned for 2027

Hanwha Group is set to produce a film centered on space-based solar power. The plan is to use film to bring the company’s future technologies and vision to life and expand engagement with audiences at home and abroad.

At a special session of the Asian Contents & Film Market (ACFM), held on the 12th at BEXCO in Busan, Innocean CEO Kim Jeonga (second from left), Hanwha Communications Committee Vice President Park Jiyoung (third from left), and ACFM Chair Kim Yeongdeok discuss the film production project “Cinema by Brand.” Hanwha Group

Hanwha Group announced on October 13 that it will participate as the first corporate partner in Cinema by Brand, a film-content platform unveiled at the Asian Contents & Film Market (ACFM) of the 31st Busan International Film Festival.

Cinema by Brand is a film production project co-developed by advertising agency Innocean and ACFM. It connects companies with filmmakers to bring the values and philosophy pursued by a brand to life through film.

Hanwha presented specific plans for the project at a special session held on October 12 at BEXCO in Busan. Given its business structure, with a large share of its operations in business-to-business (B2B) sectors such as defense and energy, the project aims to raise brand awareness through film, a form of content that appeals to a broad audience.

Space-based solar power is the central theme of the films. Set in a future where energy generated from solar power in space is put to use, they will tell stories about human life and sustainability.

Three works were selected for the project following a review by film industry experts: Solar Poet, directed by Edmund Yeo; Dalnoeul, directed by Hong Eui-jeong; and The New Mission, directed by Lee Jin-ho. Hanwha plans to produce the films in 2027 and present them to audiences in Korea and abroad.

Park Jiyoung, vice president of the Hanwha Communications Committee, said, "We hope the films will entertain and move audiences in their own right, and that those who watch them will connect with Hanwha's vision for space-based solar power technology and a sustainable future. We also hope this will become a good example of a company and creators expanding each other's horizons."

This content was produced with the assistance of AI translation services.