Starbucks Marks 16 Million Rewards Members with Promotion Offering Two Bonus Stars

Thank-you promotion for Rewards members from October 15 to 21
Earn two additional Stars when purchasing eligible beverages
New Star coupon tiers introduced
New members upgraded to Green level

Starbucks Korea said on October 13 that it will hold a promotion to thank customers for reaching 16 million cumulative Starbucks Rewards members.

Starbucks Rewards is a customer loyalty program launched in 2011. Customers can redeem the “Stars” they earn for beverage coupons and vouchers for food and merchandise.

Starbucks Launches Appreciation Promotion After Reaching 16 Million Rewards Members. Courtesy of Starbucks

During the promotion, which runs from October 15 to 21, Starbucks Rewards members can earn two additional Stars on top of the Stars they normally earn when purchasing eligible beverages, including a Caffè Americano, Caffè Latte, or Vanilla Latte.

Starbucks will also introduce new Star coupon tiers so customers can use their earned Stars in a wider variety of ways. During the promotional period, customers can choose from various benefits in addition to the existing Star coupons, including buy-one-get-one-free offers on Americano and handcrafted beverages, free DeliverUs delivery, a discount on mini whole cakes, and a discount on the To Go Bag.

Customers who join Starbucks Rewards during the promotional period will be upgraded to Green level without making an additional purchase and will also receive a coupon for 30% off beverages and food.

Ha Ikseong, Starbucks’ planning lead, said, “As a coffeehouse brand that offers more than just coffee, we will continue to introduce a variety of benefits and services.”

This content was produced with the assistance of AI translation services.